Business.com Landing Page

Posted by on May 11, 2011 in 12% Lift in CTR, Landing Page | No Comments

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Business.com is a leading business search engine and business directory designed to help its users find companies, products, services and information. They requested a redesign that was clean and professional that allowed them to include revenue generating widgets with their SERP listings.  The solution was to prioritize content and to make links highly visible through the use of color and subtle graphics.

[box type=”info”]The redesign was A/B tested and resulted in a 12% increase in conversion rate.[/box]

 


FUNCTION: Art Direction + Design
DISCIPLINE: Strategy + User Experience
INDUSTRY: Business Services