Chateau St. Jean Logo

Chateau St. Jean Landing Page


Existing landing page experience (before) lacked emotional brand connection.

The big problem, their online brand did not match their brick and mortar store at San Francisco’s Ghirardelli Square, and this resulted in brand confusion.

Actions / Features:

A “Key to the Cellar” concept that initiated a deep dive redesign of their website and online identity.

Launched with a 2 for 1 wine tasting offer combined with an optimized SEM campaign, and a redesigned landing page experience that matches their brand identity.

With the use of rich colors, dark mahogany, and great lighting, the redesigned landing page embodies the Cellar 360 brand as a great destination for wine tasting.




Cellar 360

  • Art Direction

FUNCTION: Art Direction + Design + Branding
DISCIPLINE: Strategy + User Experience + Visual Identity
INDUSTRY: Accommodation and Food Services