Law Info Landing Page

Law Info Advanced Search

Opportunity:

Poor conversion on the control landing page experience.

Actions / Features:

A redesigned landing page and conversion funnel that takes a subdued, elegant approach to what could be an awkward experience of searching for an attorney.

Result:

• The new landing page helped increase primary conversions by 23% over the control.

 

 

 

Law Info Landing Page

  • Art Direction

The new landing page helped increase primary conversions by 23% over the control.






FUNCTION: Art Direction + Design
DISCIPLINE: Strategy + Brand Management + User Experience
INDUSTRY: Professional, Scientific, and Technical Services