Viking River Cruises Brand

Viking River Cruises Brand

Viking River Cruises Brand

Viking River Cruises Brand

Viking River Cruises Brand

Opportunity:

New region SEM campaigns needed matching geo-specific landing pages.

Actions / Features:

A series of brand and region-specific landing pages that capture the best of river cruising in an easy to read, one-sheet approach.

Results:

The brand landing page helped increase primary conversion rates by a whopping 42% over the control.

 

 

Viking River Cruises

  • Art Direction

The brand landing page helped increase primary conversion rates by a whopping 42% over the control.






FUNCTION: Art Direction + Design
DISCIPLINE: Strategy + Brand Management + User Experience
INDUSTRY: Travel