RingMail App Redesign
RingMail is both a messaging platform and a social network. It provides free internet-based communications using your email address like a phone number, allowing users to call an email address, domain, or a hashtag. It allows users to text and call businesses directly over the internet using VoIP core technology. As a social platform, it […]
Plated Landing Page
Opportunity: Plated is a new meal delivery service that needed to educate their customers in a competitive landscape. Actions / Features: This responsive landing page design was part of a site-wide UX assessment and coincided with a new TV and radio spot launch. • Simple head and subhead with clearly stated value propositions • […]
Curacao Home Page Redesign
Opportunity: Redesign a better user experience with fewer friction elements to help increase conversion rates. The control page that we replaced used a scrolling banner carousel with 5 images that scrolled in and out that was distracting the user. Each image had a different headline and offer that was unreadable due to the font size […]
Law Info Landing Page
Opportunity: Poor conversion on the control landing page experience. Actions / Features: A redesigned landing page and conversion funnel that takes a subdued, elegant approach to what could be an awkward experience of searching for an attorney. Result: • The new landing page helped increase primary conversions by 23% over the control.
Beringer Landing Page
Opportunity: The goal of the Landing Page was to increase the number of qualified leads using a 2-for-1 Wine Tasting event. Actions / Features: A new designed landing page that leveraged the strong brand, imagery from the iconic Beringer estate, a strong testimonial from Wine Spectator, and FaceBook likes to validate and support the quality […]
Legal Zoom
Opportunity: New SEM campaigns required new landing pages to match. Actions / Features: We often need to balance the marketing needs of SEM and the conversion priorities of CE. Simlarly we need to balance the need for brand consistency while the client seeks for a “fresh look”. Judging by the clients feedback, these landing pages […]
Cellar 360
Opportunity: Existing landing page experience (before) lacked emotional brand connection. The big problem, their online brand did not match their brick and mortar store at San Francisco’s Ghirardelli Square, and this resulted in brand confusion. Actions / Features: A “Key to the Cellar” concept that initiated a deep dive redesign of their website and online […]
Viking River Cruises
Opportunity: New region SEM campaigns needed matching geo-specific landing pages. Actions / Features: A series of brand and region-specific landing pages that capture the best of river cruising in an easy to read, one-sheet approach. Results: The brand landing page helped increase primary conversion rates by a whopping 42% over the control.
Yell.com
Opportunity: Based in the UK, Yell is the equivalent of the US Yellow Pages. We worked with Yell to develop a reseller program that offers online services (websites, small SEM campaigns, optimized SEO pages and content) to small businesses. Actions / Features: The websites are designed for two key functions: they must engage users to […]
Yellow Pages, Canada – Responsive LPs
Opportunity: I was approached to create Landing Page template designs for the desktop to support AdMax® Local, a proprietary SaaS product that enables Yellow Page subscribers to benefit from high quality and profitable local search campaigns. Small and Medium-sized business often do not practice online marketing because it’s too time consuming, expensive and difficult to […]