Viking River Cruises Landing Pages

Posted by on Jun 10, 2011 in 42% Lift in CTR, Landing Page | No Comments

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Viking River Cruises offers deluxe river cruising throughout Europe, Russia, and China. This is a selection of landing pages that focused on ‘Brand’ and ‘Regional’ search terms.

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  • The landing page created for ‘Brand’ and ‘Europe’ related search terms was A/B tested and resulted in an impressive 42% increase in conversion rate.

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FUNCTION: Art Direction + Design
DISCIPLINE: Strategy + User Experience
INDUSTRY: Travel & Leisure