Youtopia Brand and Website

Posted by on Apr 25, 2011 in Branding, Web Design | No Comments

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Youtopia was conceived as a health and fitness site. The client requested a ‘magazine look’ and was not so concerned with SEO. The concept was to engage the user with a competition to design the home page that would rotate each month and encourage user engagement and retention.

These are mock-ups that show a home page with hand drawn type, scanned in to the computer and manipulated digitally to create a unique navigation system. The result is an organic and playful approach lending to a unique brand experience in a very competitive space.

FUNCTION: Art Direction + Design
DISCIPLINE: Strategy + Brand + User Experience
INDUSTRY: Health & Fitness